With the festive season just around the corner, it’s the perfect time to consider a strategic approach to selling your property: list now, go live later. This clever strategy allows you to list your property before Christmas while delaying its public marketing until the New Year, ensuring you take full advantage of current market conditions without the added pressure of a traditional campaign.
Why List Now?
Buyer activity in Brisbane is reaching unprecedented levels, making this a prime opportunity for sellers to enter the market. The city’s lifestyle appeal, from its warm climate and vibrant community to its thriving economy, is drawing more interstate buyers than ever before. Combined with the ideal spring and summer conditions, Brisbane is becoming a hotspot for those looking to relocate or invest.
This influx of buyers is creating a competitive buzz in the market. More buyers means more interest in available properties, which can lead to multiple offers being submitted for the same home. When buyers compete, sellers gain a significant advantage, as the heightened demand often drives prices higher. This dynamic can be the key to securing a premium price for your property.
Additionally, the festive season plays a unique role in amplifying buyer urgency. Many buyers want to finalize their property transactions before the holidays, either to move in or to start the New Year in their new home. For interstate buyers, this time of year is particularly attractive, as the warmer weather and relaxed holiday vibe make Brisbane even more appealing.
By listing your property now, you position yourself to leverage this perfect storm of increased demand, heightened competition, and buyer urgency. Even without a full-scale marketing campaign, the current buyer activity levels provide a golden opportunity to connect with serious buyers and achieve an outstanding result.
The Benefits of an Off-Market Approach
By listing your property now, you can opt for an off-market strategy. This means your property is for sale but not publicly advertised through traditional channels. Instead, your agent will tap into their database of qualified buyers and use their local market expertise to introduce serious, motivated buyers to your home.
Off-market sales often result in a more refined selection of quality buyers, leading to stronger offers. This approach also gives you, the seller, the opportunity to prepare for a full marketing campaign in the New Year if needed.
What We Can Do Now
With this strategy, we can hit the ground running:
- Prepare the Contract of Sale to ensure all legalities are in place.
- Prepare the marketing.
- Prepare the Property.
- If needed, begin any communications with tenants
- Qualify Buyers and arrange private viewings with serious buyers only.
Listing now while delaying public marketing allows you to take advantage of the current buyer buzz, enjoy the benefits of a low-pressure off-market strategy, and ensure your property is perfectly positioned for a big launch in the New Year.
If you’re considering selling and want to learn more about how this approach could work for you, reach out to our team today. Let’s make the most of this festive season to secure the best possible outcome for your property! 🎄💼
