Discount Agents – What’s the Real Cost?

Discount Agents – What’s the Real Cost?

Choosing the right real estate agent to sell your property is a critical decision, and most sellers know that commission rates play a role. While it’s tempting to go with a discount agent who advertises capped commissions and lower fees, the true impact of these savings often emerges only after the sale.

What are the risks of hiring a discount agent? Unlike full-service agents who prioritize maximizing your sale price, discount agencies typically operate on a high-turnover model. This approach places more emphasis on closing deals quickly, often sacrificing higher sale prices in favor of rapid transactions. While the lower commission may seem like a win initially, it can result in fewer dollars in your pocket after the sale.

Imagine paying $8,000 in commission for a $600,000 sale versus $15,000 for a $650,000 sale—the higher final sale price clearly makes up for the higher fee. Across South East Queensland, discount agencies have a reputation for selling properties below their potential market value, all for the sake of a quick deal.

When selecting an agent, consider the value you’ll receive in the final sale amount over just the commission rate. Ask yourself: is the agent’s higher commission backed by tangible results? If so, they may be worth the investment. Some agents truly are worth their weight in gold, while others are not—take the time to find one committed to maximizing your returns, not just their sales volume.