The selling strategy that will deliver the best outcome

Firstly, What are auction clearance rates and why shouldn’t you rely on them when choosing a sale strategy?

Public Auction

Positives

• Perceived competition
• Drama and theatre on the day
• Defined date for sale
• Unconditional contract
• Structured selling process
• Transparency-makes the invisible visible to seller
• Great for Agents profile
• 3 step process: 1- Pre-auction 2- Auction 3- Private Treaty
• Visual Market feedback (Public)

Negatives

• Comparative rather competitive
• Being reliant on the day, putting all your eggs in one basket
• Auction clearance rates can fluctuate
• Limited buyer pool
• Very stressful process
• The transparency in the process is great for buyers
• Cost
• The passed in price at auction is visible to all buyers, including vendor bids
• Pressure to lower reserve price pre auction and on the day.

Positives

• No digital footprint if it fails
• Competitive not comparative
• One on one negotiations with buyers
• Defined date of sale
• Less transparent negotiation
• All Public Auction conditions are applicable to a Silent Auction
• Visible market feedback
• Manageable marketing campaign costs
• Structured selling process
• 3 step process: 1- Pre-auction 2- Auction 3- Private Treaty

Negatives

• Not a transparent process to buyers
• The lack of drama and theatre on the day
• Brisbane Auction clearance rates
• May repel some buyers who cannot buy under auction conditions

Positives

• Opportunity to explore prices by inverting the auction process
• With a skilled negotiator who is able to negotiate one on one with buyers
• Can be low cost
• Low pressure/ less stress
• Competitive and not comparative
• Attracts a larger pool of buyers
• Control to the seller
• Plays on scarcity and emotions to motivate the buyer

Negatives

• Price only comes down in a private treaty sale
• Poor negotiator
• No deadline or pressure on buyers